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Shopping in Hamburg—explore magnificent shopping malls and boulevards!


Famous Alsterhaus in Hamburg
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The Colonnaden were built in 1874. The building’s facades in its neo-Renaissance style give the entire street upper class flair. The shopping complex contains small specialist stores. The Colonnaden are the perfect place to shop for handcrafted jewelry, handmade fashion, rare watches and special stationary.


With five “decks”, a total of 16 floors (incl. garage and offices) and a length of 160 meters, the Europa Passage has the appearance of a luxurious cruise ship. It is the largest shopping center in Hamburg’s city center. This huge shopping mall has 120 different stores, including brands such as Levis, Esprit, H&M, Hilfiger, Oakley, Tom Taylor and many more. Furthermore, you can get groceries, as well as electronics, flowers, books and toiletries in the center.


The Jungfernstieg is known as Hamburg’s most stylish promenade. It gets its name from the unmarried daughters who were shown off by their wealthy families on the promenade (Jungfer is an old German word for virgin). High-end jewelry stores like Wempe, Bucherer, Chopard or Brahmfeld & Gutruf and well-known shoe stores like Geox, Schuh Kay and Salamander can be found here. Burberry, René Lezard or Beutin are some of the fashion stores located on the promenade.  The department store House of Trend carries many renowned brands under its roof.


The Moenkebergstrasse is Hamburg’s oldest shopping district. Located between the main train station and the city hall, it is home to many large department stores, but also small family run retail businesses. Electronics, fashion, jewelry, books or gifts… Whatever it is you need—you are most likely to find it here.


The Neue Wall is by far the most exclusive and expensive shopping area. It contains mostly international designer fashion and designer furniture stores, such as Escada, Jil Sander, Joop, Gucci, Louis Vuitton and St. Emile. If you have a few extra Euros to spend, treat yourself to a souvenir from this sophisticated shopping mall.


The Spitalerstrasse is Hamburg’s “all-in-one” pedestrian shopping street and one of the ten most visited streets in Germany. It’s known for its wide range of stores, such as pharmacies, banks, jewelers, opticians and telephone providers.


We wish you successful shopping!